Strathearn art walk
brand re-design
september 2023
Client
Strathearn art walk and music festival
timeline
8 months
role
graphic designer, communications team
collaborator
Laura Zanello
PROJECT BRIEFThe Strathearn Art Walk is an annual celebration of the arts which strives to bring people together to celebrate emerging and professional art and music, all with the scenic backdrop of Edmonton's beautiful river valley and city skyline. For this project, I assisted the Graphic Design Lead in the rebranding and visual identity of the annual Strathearn Art Walk and Music Festival. Building off of SAW’s existing visual from the last decade, we designed a new system to keep this festival fresh, vibrant, and unique.PROCESSUsing the festival’s core values, which are community, opportunity, and sustainability, we informed the creation of a new logo, brand identity, and guidelines document. This included an updated colour palette, brand typography, and a variety of logo variations for a range of uses. Alongside this, we provided a guidelines manual, a resource that communicates the importance of maintaining the logos, typefaces, file formats, and colour specifications, that are imperative for SAW's use going forward. This complete visual rebrand was then implemented into all social media, digital, and physical promotional content.
ABOVEAll logo variations, from left to right:
Primary, secondary, tertiary, full lockup, alternate lockup, and values. BELOWA continuation of different colour variations of the logos:
SOCIAL MEDIA TEMPLATESUsing these brand guidelines, I produced template designs that will assist the future communications team in creating coherent social media branding and marketing the event, artists, and informational content. These templates are meant to be user-friendly, and serve to empower to future volunteers to input information into, while still maintaining a cohesive brand image.BEFOREPictured below is a snapshot of SAW's instagram feed before the rebrand:
AFTERThis is what SAW's instagram feed looks like after we implemented the use of templates that followed the new branding guidelines:
